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Information Architecture
Information architecture is the art and science of structuring and
organizing information environments to help people effectively fulfill
their information needs. |
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content
audit |
We determine all of the information and content types that are on your site. We then analzye it and map it to your business objectives and desired client interaction. |
content
strategy |
Your site's material should be easily understandable at a glance. If your information is easy to understand, easy to use and relevant, readers will view it as a great resource. |
| navigation |
Getting from point A to point B should be easy and intuitive. Your site's navigation should answer three key questions, where am I, what is here and where can I go? Accolade Concepts provides the tools and structure to enhance the interaction between user and product. |
site
unification |
Due to mergers, successful product introductions and a continually growing collection of marketing material a web site can take on a life of its own if you are not careful and review it frequently. Consolidation of content and web pages will ensure a consistent approach throughout your site. |
effective
copy |
Clear, concise and interesting text will enhance your site by drawing
your visitors in, keep them there and prompting them to read on and
follow the next link through your site. |
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