Accolade Concepts
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Market Strategies
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Print

Accolade Concepts' work spans the spectrum of print communication. We effectively produce and implement print solutions to meet your marketing objectives. We provide strategies to enhance your advertising, direct marketing campaigns, sales promotions, packaging and collateral.
advertising In order to create the appropriate message a good understanding of your audience is critical. Our goal is to establish an emotional connection between your audience and your product. We will create persuasive advertising that evokes trust and confidence in your business.
packaging Product packaging needs to stand out and communicate clearly to your consumer. We will work with you to integrate and extend your branding efforts through the packaging. We will also research the retail process and behaviors of your target consumers to ensure we capture this in the design of the packaging.
collateral Our services include sales collateral as well as corporate communications. To help boost your sales we produce materials that are used throughout the sales process including company fact sheets, brochures, promotional giveaways and user manuals. Employee communication is enhanced by effective materials such as employee handbooks, quarterly reports, training guides and directories. Whatever the project we will provide a clear and interesting piece of collateral that maintains a consistent brand message.
direct
marketing
Direct marketing is all about the call to action. Whether it is to buy a product, request more information or complete a survey we design campaigns that will break through the clutter and get the desired response. To do this we focus on understanding and targeting the most appropriate audience in relation to the client's business objectives. This laser-like focus ensures the success of the marketing program. Our experience includes list analysis, database management, fulfillment, direct mail and electronic media.
 
Interaction Design:
   site audits
   information architecture
   look and feel
 
Marketing Strategies:
   branding
   print
   events
 
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